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商品編號: 9-222-073 出版日期: 2022/03/03 作者姓名: Cohen, Lauren H.;Headinger, Grace;Marchesseault, Pierre 商品類別: General management 商品規格: 12p 再版日期: 地域: Africa;Ghana;Nigeria;Togo 產業: Financial service sector 個案年度: -
商品敘述:
To C dric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020. Within a year, the company had reached over 35 countries with many potential users pending on its waiting lists. A ''for-profit with purpose'', Be Mobile Africa aimed to lift 100 million people out of poverty by extending financial services to previously unbanked populations across the African continent. Racing towards its goal, the company needed a longer-term expansion strategy to fulfill Jeannot''s mission. Should its growth strategy focus on starting afresh in new markets, or should it dedicate more resources to onboarding prospective users in markets where it already has a foothold? Would the tradeoff of temporarily pulling resources away from this mission to fundraise capital to fund greater long-term successes be worthwhile? Although "In Data We Trust" had served the company well so far, would "In Money We Believe" lead Jeannot to fulfill his ultimate vision?
涵蓋領域:
Banks and banking;Business expansion;Emerging markets;Entrepreneurship;Finance and investing;Fundraising;Management;Strategy;Growth strategy;Personal finance;Corporate social responsibility;Fintech
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